Emilio Pucci fall winter collection 14/15 – Call of the wild

For Fall Winter 2014, the Pucci girl goes in search of a savage chic. Creative Director Peter Dundas creates a quasi-primitive, luxury-kissed landscape for her journey, drawing upon the decorative cultures of ancient Native American and Inuit people. Drawn in … Continue reading

D’Oré’s first birthday

  If ever you’re walking around Sandton City, don’t leave without popping into D’Oré! What a luxurious store with the most fabulous clothes and accessories! D’ORÉ, the multi-brand fashion house that is home to some of the world’s top luxury … Continue reading

Stand out from the crowd

Carefully selected accessories are an excellent way to transform an outfit and update any wardrobe, across seasons. There is not a lot that speaks class more than a matching handbag and shoes, and these days, you can match your laptop … Continue reading

What happens when a Pucci scarf meets a selfie?

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scarfie app

Italian fashion house Emilio Pucci has launched its first mobile app, Scarfie, dedicated to spotlighting the brand’s hallmark accessory, the printed silk scarf, in a playful and creative way.

The Emilio Pucci Scarfie app allows fans to snap selfies and personalise them with signature Pucci scarves styled in a variety of ways on their head, neck or wrist. The resulting “scarfies” can then be used liberally as the backdrop on your cell phone or you can upload it on social platforms or send it to Pucci to be curated and published on their digital platforms, including the brand’s new Tumblr page.

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Emilio Pucci, pioneers of print, are entering the digital arena in an interactive way and leveraging off social media trends like the selfie craze, to connect with their audience while offering aspirational consumers the chance to see what a scarf will look like before it buying online.

The app will also appeal to consumers who want to share their love for the brand through photos by effectively utilising the mobile channel and visiting the Emilio Pucci site.

Unfortunately the app is only currently available for iOS. But don’t fret Android users, your version will be available soon. They app will also be available in another language soon.

Click here to download the Scarfie app.

I’ve just downloaded the app and can’t wait to try it out!


EMILIO PUCCI is exclusively available at: 


Store U73 Sandton City, Sandton Drive, Johannesburg

(011) 783 7316/8



Other brands available at D’Oré: Amishi, Armani Collezioni, Basler, Cavalli Class, Elie Tahari, Elle Macpherson Intimates, Emilio Pucci, Escada, John Richmond, Jovani, Gavin Rajah, Herve Leger, Kathy Hilton, Laurèl, Le Mystère, Marc Cain, Pinko, Preen by Thornton Bregazzi, Roberto Quaglia, Rupert Sanderson, Tarik Ediz, Vanessa G London and Zuhair Murad