TOPSHOP, the British style authority and one of fashion’s biggest success stories, will open a shop-in-shop in Edgars Rosebank Mall on Tuesday 09 December 2014. Launched in South Africa in November 2012, TOPSHOP currently has stores in Sandton City, Gateway Theatre of Shopping and the V&A Waterfront, as well as shop-in-shops in Edgars Menlyn Park Shopping Centre and Edgars Canal Walk Shopping Centre.
The newly renovated Rosebank Mall offers the ideal location for the newest TOPSHOP space; situated in one of the trendiest business areas in Johannesburg and in close proximity to the Rosebank Gautrain station. The four-story shopping centre is home to renowned international brands, including River Island and Ben Sherman, as well as key anchor tenants such as Edgars and Stuttafords.
The TOPSHOP shop-in-shop Edgars stores allow the brand greater accessibility, appealing to a wider target audience. The Rosebank Edgars store-within-store area will replicate the unique TOPSHOP store design, creating a powerful environment which captures the essence of the brand and its distinct, uniquely British shopping experience. Customers will be able to purchase on-trend TOPSHOP collections including apparel, footwear and accessories.