Forever New – Summer in The Hamptons

Escape the city for a glorious season with Summer In The Hamptons, the chic and effortless collection from Forever New.

Blue coastline, crisp white boardwalks and everlasting sunshine inspire a palette of true white, lemon yellow and coral. 1950’s seaside fashion is referenced with fun and feminine silhouettes, prints and textures.

Pure white is worn alongside playful new breton stripes and floral prints in easy silhouettes. Perfectly matched co-ords remain a cute option for day to night, with casual printed mini culottes and matching camisoles or formal structured prom skirts with cropped shell tops.

The little white dress is a key wardrobe staple, in an array of styles from full-skirted midi dresses to modern strapless dresses. Broderie and geometric laces decorate shell tops and cover-ups, while denim cut-offs or striped shorts are tucked in to boxy button-down shirts. Denim is a feature again this season, with chambray seen on shift dresses, long prom dresses, co-ords and dungarees, spliced with contrast fabrics for a cute new summer look.

Playful fashion accessories finish this spirited story, with fresh sorbet lemon and true white to anchor the look. High heels and wedges are modern and minimal, with new look T-bar and ankle straps. Casual basket bags and oversized tote bags, floppy beach hats and daisy adorned jewellery finish the breezy, holiday mood.

The Summer In The Hamptons Collection will be available in all Forever New stores and select Edgars stores from 22 September 2014.

These are some of my favourite items from the new collection:

Jacqueline stripe lace dress, R799

Jacqueline stripe lace dress, R799

Erica fit and flare sun dress, R999

Erica fit and flare sun dress, R999

Freya one shoulder bodycon dress, R999

Freya one shoulder bodycon dress, R999

JT1406, Albany striped necklace crop top, R499

Albany striped necklace crop top, R499

Regina bardot top, R349

Regina bardot top, R349

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