Last week I attended Avon’s launch of their newest fragrance, Aspire Essence. The event took place on the 20th floor of The Venue, which has a breathtaking view of Sandton. Before any of us had had a chance to smell the new fragrance, waiters walked into the room and put shooter glasses down in front of us. By closing our eyes and drinking the unnamed shooters, we got taste of what the different ingredients making up the fragrance are. It was a really fun way of previewing this beautiful new fragrance made up of delicate fruit top notes of pear and mandarin combined in a floral heart with base notes of cedarwood, amber and vanilla.
Avon also introduced Pearl Modiadie as their new ambassador for Aspire – a truly iconic and inspirational young woman! She is breathtaking in person and has an equally beautiful presence.
Avon Aspire is a floral bouquet of bold orange blossom and jasmine combined with warm woods and precious musks. This classic, bold fragrance that is bound to leave one feeling empowered. This adventurous scent takes its inspiration from the warmth, passion and determination of the South African woman. It has been a huge success since its launch in 2011 and is currently the third best selling female fragrance within the Avon portfolio.
“Aspire is a fragrance that awakens my femininity, it is delicate yet strong. It captures who I am, my heritage, and speaks to the many aspects of being a woman” Pearl
Just like Pearl Modiadie herself, the Avon Aspire woman knows what she wants from life and isn’t afraid to go after it, she is proud of her heritage and the person she has become. Pearl is a South African actress, Television Content Producer and presenter, former magazine columnist, radio DJ and MC who embodies precisely who the Avon Aspire woman is. She gave a very moving introduction speech and I believe they couldn’t have chosen a better ambassador.
In addition to Avon’s Aspire classic fragrance, Pearl is also the ambassador for the new Aspire Essence fragrance.
”Inner beauty illuminates from within, leaving a lasting impression with everyone you meet. The true essence of a woman is a feeling of passion and confidence.” Pearl
Aspire Essence launched in Brochure 8, which went on sale on 7 July.
Aspire Essence Eau de Toilette
Regular Price R299
Aspire Essence Perfumed Body Spray
Regular Price R51.95
Aspire Essence Roll-on Anti-Perspirant Deodorant
Regular Price R29.95
If you’d like to spoil your man why don’t you get him some Aspire Man?